Southbrook Tradeshow Lead Generation Campaign
THE ASK
Create a campaign for our first tradeshow with a clear focus on lead generation. The goal is to attract skilled trades professionals during the event while also engaging our existing newsletter audience. We wanted a simple way to capture contact information, follow up quickly and turn tradeshow traffic into real sales conversations.
THE RESULT
Exceeded lead targets at the first tradeshow appearance. High-quality contacts entered automated follow-up within minutes.
Owner feedback. “I have a problem. I have too many leads.”
RESPONSIBILITES
- Owned strategy, concept, and execution end to end.
- Developed the core campaign idea and incentive.
- Designed all booth assets including backdrop, signage, and roll-up banners.
- Built a dedicated landing page with lead capture form.
- Set up HubSpot automation, workflows, and segmentation.
- Created pre-show and post-show email sequences.
- Ensured seamless handoff from tradeshow lead to sales conversation.
Contact
ktassone@me.com
Copyright
2023 © Kimberly Tassone
All Right Reserved.
2023 © Kimberly Tassone. All Right Reserved.